Jen DeAngelis of the EWMBA ’20 class talks with us about her amazing career as a digital marketing expert in the early days of social media and influencer marketing. We discuss how marketing firms and businesses can track online and offline transactions related to social media marketing.
We explore how social media influencers and micro-influencers are discovered and the impact of this advertising platform. We also get an in-depth view of how social media user data is accessed and used by marketers in the light of recent events with Facebook and Cambridge Analytica. Jen then shares insights on Facebook “Shadow Profiles” and how it is important for users to give consent of their data to corporations.
We switch gears to why she chose an MBA at Haas, and her future plans as an entrepreneur and being a social media influencer herself to further promote #girlboss! She shares how supportive the Haas family is with the different paths and choices we all make.